Campaign created for the Hispanic Market for the 2023 holiday season.

To bring it all home, the holiday ads feature an exclusive-to-Target reimagining of Faith Evans’ classic “Love Like This” by rising Afro-Latina R&B artist Rosemarie. For the Hispanic spots, the lyrics were adapted and a unique song was produced in Spanish.

Creative Direction. Concept ideation. Copy. Casting. Production.

Under the spotlight of the 2016 Latin Music Billboard Awards, “Lúcete a Tu Manera” was created – a national campaign that celebrates individual beauty and self-expression.

The initiative features Latinas across a variety of ages, shapes, and cultural backgrounds, and is designed to encourage and inspire Target guests to show off, their way!

The 3 TV spots, featuring TV personalities, social influencers, and even an EGOT, debuted one by one during the 2016 Billboard Latin Music Awards show.

As part of Target’s social efforts, a Dubsmash partnership kicked off a month before the Latin Billboard Awards. It encouraged users to show off, their own way, while lip syncing to the song “Soy Yo”, and then sharing on Instagram. The result: a user generated commercial, the first of its kind!

Here are some articles written about the campaign: 

People en Español : READ 

Advertising Age : READ

Univision : READ

For the 2017 Latin Billboard Music Awards, Target and Mother teamed up to celebrate LATIN MUSIC! 

We created a :60 spot showcasing four different life-moments where dance brings Latinos together: Cumbia Backyard bbq, Bachata big night out, Reggaeton block party and Salsa Sunday brunch.

The music, dancing, setting and fashion style transitions from one world to another. 

Bud Light celebrates its Texan roots with a regional campaign celebrating the unique heroes who live in that state.

These radio spots were written for the Hispanic market in Texas.

Our Texan hero characters:

Alma de la Fiesta (The life of the party)

Big Troca (The guy who drives a. big truck)

Latino de Corazón (The latino who is a true latino at heart)

Fall 2016 

National TV Campaign for TARGET 

Target: US Hispanic Market 

Back to School 2019 campaign for Target, highlighting specific services and promos.

These spots were specifically created and produced for the US Hispanic Market.

A Bud Light Seltzer spokesperson assures viewers that, despite the name, there isn't actually any beer in its seltzer. To help alleviate any confusion, she uses a portable Pixelizer to blur out Bud Light logo on the Seltzer cans . Unfortunately, the technology malfunctions and begins to blur out everything around the people drinking the seltzers, ultimately consuming everyone in a pixelated mess in an attempt to reassure viewers there is NO beer in Bud Light Seltzer.

Michelob Pure Gold campaign for the US Hispanic Market.

Task: scripts for spots

Produced November 2020

Sometimes you get these types of clients/brands.

The one's who really know how to reach their audience through DRTV. Most DishNet subscriptions come through their DRTV spots.

We traveled all over the country to talk to real DishNet customers who live in rural America and asked them to share why their lives depend on being connected.

A latina living in the US has a mix two cultures she enjoys living by. Now, Downy has an unexpected combination of 2 scents she can add on to her fun worlds.